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Jelena Rakovic Grujicic
Digital marketing
Hi! I’m a Waterloo,ON based digital marketer with a focus on social media, love for all things visual and a lifelong tendency to hoard the information about trends, culture, and lifestyle that I’m always trying to put to good use.
226 791 8427
jelena.rakovic@icloud.com
Waterloo, ON
My story began back in the summer of 2010, in Flensburg, Germany, where I spent time creating, shooting, editing and broadcasting content, together with a bunch of creative people from around the globe. The passion for marketing and media was sparked.

What happened after is a 6-year-long journey of studying marketing, firstly at the Faculty of Economics - University of Novi Sad, alongside taking classes from universities such as Bocconi and Wharton - UPenn, and lastly at the Belgrade's ITAcademy.

All mentioned left me eager to put that knowledge into practice and led me to the most amazing team at the Themes Kingdom, where I started as an intern and left as a Digital Marketing and Social Media Manager.

Today,  I am working on the creation of stroopjournal, a bridge between a lifestyle magazine and a not-too-personal blog, filled with content that is equally informative and inspirational, created and curated.

Please scroll down / swipe left for a glimpse of some of my projects

Vitorog

A furniture company

In an attempt to withstand Ikea entering the Serbian market in 2017, Vitorog needed to make a transition from print to digital media, which resulted in reducing their monthly marketing costs almost 9 times, along with the audience reach growing almost the exact amount! I had a chance to work on everything from creating content in cooperation with a graphic designer and photographer, to planning and implementing promotional campaigns while upholding budgets and timeframes related to these marketing activities.

Distribucija

Luxury furniture seller / Gallery / Bistro

Targeting high-end contemporary furniture customers that are living in a transition economy and focusing marketing efforts on them was a real challenge. That being said, building a brand and its online presence almost from scratch were some of the main goals of this project. Creating content, running advertising campaigns with the aim of promoting furniture, bistro, and events that were coming up, as well as collaborating with lifestyle magazines were some of the areas I helped Distribucija with.

Themes Kingdom

Premium WordPress themes

WordPress themes, being very specific, digital products, demanded a different type of approach. For me, it meant running a blog on Themes Kingdom’s e-commerce web-site and creating blog posts that were filled with SEO-friendly content, but at the same time suitable for Facebook and Twitter sharing. Apart from simply sharing content on Facebook and Twitter, in order to advertise new and existing WordPress themes and spread brand awareness, managing social media also included carrying out corresponding promotional campaigns. All of the exciting new deals and themes were additionally promoted through the newsletter.

Vitorog

A furniture company

In an attempt to withstand Ikea entering the Serbian market in 2017, Vitorog needed to make a transition from print to digital media, which resulted in reducing their monthly marketing costs almost 9 times, along with the audience reach growing almost the exact amount! I had a chance to work on everything from creating content in cooperation with a graphic designer and photographer, to planning and implementing promotional campaigns while upholding budgets and timeframes related to these marketing activities.

Distribucija

Luxury furniture seller / Gallery / Bistro

Targeting high-end contemporary furniture customers that are living in a transition economy and focusing marketing efforts on them was a real challenge. That being said, building a brand and its online presence almost from scratch were some of the main goals of this project. Creating content, running advertising campaigns with the aim of promoting furniture, bistro, and events that were coming up, as well as collaborating with lifestyle magazines were some of the areas I helped Distribucija with.

Themes Kingdom

Premium WordPress themes

WordPress themes, being very specific, digital products, demanded a different type of approach. For me, it meant running a blog on Themes Kingdom’s e-commerce web-site and creating blog posts that were filled with SEO-friendly content, but at the same time suitable for Facebook and Twitter sharing. Apart from simply sharing content on Facebook and Twitter, in order to advertise new and existing WordPress themes and spread brand awareness, managing social media also included carrying out corresponding promotional campaigns. All of the exciting new deals and themes were additionally promoted through the newsletter.

If you would like for us to work together, don't hesitate to contact me below. I'm always on the look for the next exciting project!
jelena_rakovic_grujicic_cv.pdf
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